Prada’s new Uomo Ad Campaign is bringing some good portraits of actors Ansel Elgort, Ethan Hawke, Jack O’Connell and Miles Teller. The actors were photographed with some daily artifacts that in a picture become a frame of a really strange story.
“Objects knife, orange, dice, prism, compass, pen, lens, pendulum are picked up, moved, balanced. Pensively scrutinized. Familiar things become less than familiar the more they’re looked at. As if the magical forces that make the world seem so normal have, for an indeterminately short time, revealed their strangeness. Stitching is the leitmotiv of the collection. A graphic effect — large, small, in contrasting colours — revolutionizing and mixing classic codes while creating new ones. Modern proportions and silhouettes invoke the 1970s. Not as pastiche but pure peculiarity.” – from PRADA
The magical portraits were captured in London and New York by the famous Craig McDean.