Olivia Wilde For H&M New Conscious Collection Ad

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Our favourite collection from H&M, the new Conscious Collection of course, will hit the shelves today, and with it of course a new campaign this time featuring the one and only Olivia Wilde.

That’s really a perfect match, because Wilde’s fresh face really combines with the breezy textile styles from the collection.
The inspiration for this year’s collection was the cultures of the world, an inspiring theme for everything, even for the textile materials used to give life to the designs, sustainable materials like tencel, hemp, organic linen and silk, recycled wool, sequins and more, to name a few.

The ad campaign it’s simple, modern and so light like the sustainable materials are it to the world.

 

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L'ORPHEUS curated by Joao Teixeira & Marta Rodrigues An Outsider's Manifesto with Artistic points of view of Fashion, Odes to Lifestyle and poems to Design. An Online Magazine.

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