One year ago, in October 2013, H&M employees and customers were asked to use their voice to influence which three global issues the H&M Conscious Foundation should support in the upcoming years. During one week 120 000 votes were collected – and the focus areas that got the most votes were Education, Clean Water and Strengthening Women. As a result the H&M Conscious Foundation is now working with three global programs within these areas, built to drive positive change in the world’s poorest communities.
“The online voting was a great way to empower our employees as well as customers and let them have a voice when it comes to what the H&M Conscious Foundation should focus on. We are very grateful for every vote – they guided us to understand what issues are of concern to a large group of people across the world.” says Helena Thybell, Global Manager H&M Conscious Foundation.
After involving H&M employees and customers in deciding the focus areas H&M Conscious Foundation partnered with UNICEF, WaterAid and CARE; three non-profit organizations furnished to drive long term change on a global scale within each area. The programs are receiving a total of SEK 180 million (€ 20, 4 million, $ 27, 9 million) each over a three-year-period.
The H&M Conscious Foundation also partnered with super model Alek Wek, who is now an official Ambassador supporting the Foundation’s work.