H&M X Balmain = #HMBalmaination

balmainhm

It’s Official!! The next big collaboration from the big fast fashion brand H&M is with Balmain Paris.
Under the creative direction of the young Olivier Rousteing, Balmain Paris saw the growing success after Rousteing arrived with his new generation of top models, iconic friendships and mastered skills on social media.

Due to be released on November 5, in around 250 stores worldwide and online, the collection will feature both woman and men’s pieces, and we had yesterday a preview to what’s to come, because Olivier himself, Kendall Jenner and Jourdan Dunn walked together the The Billboard Music Awards Red Carpet wearing the first pieces of the collection.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.

Through social media H&M and Balmain invited their fans to join a movement of togetherness with #HMBalmaination.



L'ORPHEUS curated by Joao Teixeira & Marta Rodrigues An Outsider's Manifesto with Artistic points of view of Fashion, Odes to Lifestyle and poems to Design. An Online Magazine.

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