Gucci Spring Summer 2016 Ad Campaign

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Gucci and Glen Luchford took the random acts of modeling to a new whole level with Gucci’s new Spring Summer ad campaign.

The eccentric ad campaign features Peyton Knight, Polina Bogacheva, Elizabeth Moore, Arnis Cielava, Mia Gruenwald, Hugo Goldhoorn, and Nicole Atieno among others, as the group of the 21st century cool kids, always dressed to kill it.

Art directed by Christopher Simmonds, this new ad campaign hits the mark of continue the last one, the well received campaign and first under Alessandro Michele direction of the house.

Hands up for the peacock, that’s a Gucci detail that will have plenty of success on the streets, the successful new pitch of the brand.

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L'ORPHEUS curated by Joao Teixeira & Marta Rodrigues An Outsider's Manifesto with Artistic points of view of Fashion, Odes to Lifestyle and poems to Design. An Online Magazine.

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