Gucci New Pre-Fall 2015 Ad Campaign

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Finally Gucci had the right awakening, and everything under the direction of the new creative director Alessandro Michele.

For the Pre-Fall 2015 Ad Campaign, Michele pulled some contacts out and called photographer Glen Luchford and stylist Joe McKenna to create a retro environment to capture the three models Julia Hafstrom, Alexandra Elizabeth, and Jack Chambers (who’s face never appears) in what it appears to be a heated waiting room.

It’s heavy and light at the same time and it’s borderline conceptual photography, wich we all liked, now let’s wish that the sales wake up too.

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