Take A Fashion Break With Balmain Spring 2015 Ad Campaign

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Top models deserve a break too, and what about to transform their break into a fashion-esque break? That was the brilliant idea that Balmain had.

Olivier Rousteing just gathered an incredible models army, Adriana Lima, Isabeli Fontana, Joan Smalls, Rosie Huntington-Whiteley and Crista Cober, and then invited Mario Sorrenti to capture them while they’re eating some fancy fast-food, or while they’re playing some Nintendo video games in a trashy environment.

Art directed by Pascal Dangin, this fresh ad campaign is so simple, so raw and so so good, that we can claim that so far is one of the best campaigns of the year for the Spring Summer 2015, if not the best campaign.

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L'ORPHEUS curated by Joao Teixeira & Marta Rodrigues An Outsider's Manifesto with Artistic points of view of Fashion, Odes to Lifestyle and poems to Design. An Online Magazine.

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