Cindy Crawford, Claudia Schiffer and Naomi Campbell for Balmain Spring 16

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After a successful year full in achievements, with a successful collection and collaboration with h&m, and after choose the new top models generation to face the campaign, Olivier Rousteing gave place to the ancient sisterhood of top models.

That’s right, Balmain’s new faces are none other than Cindy Crawford, Claudia Schiffer and Naomi Campbell, photographed by Steven Klein in a serie of striking black and whites portraits, full of daylight, contrast, passion and of course balmaination attitude.

“For this campaign, shot by Steven Klein for the first time, there was never any question of which direction to take. It was obvious that there was no need for any special installation or any type of lighting tricks—Pascal, Steven and I knew that the unique combination of Balmain‘s Spring 2016 designs and these powerful women was more than enough. Therefore, lighting is clean and direct and the women are front and center.

Watching Cindy Crawford, Claudia Schiffer, Naomi Campbell and Steven instinctively work together, I was struck by the displays of confidence, professionalism and grace in front of me. There was never any doubt that the final images would be anything but perfect. Looking at them now, I like to think that perhaps someday these shots might also form part of some future designer’s mood board.” – Olivier Rousteing.

Well done Olivier, it’s amazing, one of the best ever.

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L'ORPHEUS curated by Joao Teixeira & Marta Rodrigues An Outsider's Manifesto with Artistic points of view of Fashion, Odes to Lifestyle and poems to Design. An Online Magazine.

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