Carine Roitfeld X Uniqlo Ad Campaign


Carine Roitfeld never cease to amaze us. The confirmed collaborative collection with Uniqlo just had two pictures of the ad campaign revealed and it’s everything that you could expected, tight skirts, silk dresses and faux fur coats, basically Roitfeld’s everyday style, or how she made known “the parisian Vogue editor style”.

There are about 40 pieces in the Carine Roitfeld x Uniqlo collection designed by Roitfeld herself, as well as by Uniqlo’s design director Naoki Takizawa.

Creating new clothing within the Uniqlo LifeWear concept is a great challenge. I started from the idea of clothes that I would want to wear myself and developed this into clothes that anyone would want to wear, a woman’s ideal of clothes that make her feel transformed when she wears them. – stated Carine Roitfeld

The Ad campaign photographed by Steven Meisel, features the top model Lexi Boling incarnating Mademoiselle C attitude with the fabulous haircut and smoky eye. Well done.


L'ORPHEUS curated by Joao Teixeira & Marta Rodrigues An Outsider's Manifesto with Artistic points of view of Fashion, Odes to Lifestyle and poems to Design. An Online Magazine.

© 2014