Alexander McQueen SS16 Dreamy Ad Campaign

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Alexander McQueen is responsible for the most romantic and dreamy campaigns ever, and the new Spring Summer 16 ad campaign doesn’t escape, this time with a double exposure, if half of the campaign are images overexposed, blurred and dreamy the other half of it are bold black white portraits.

Photographed by David Sims and featuring Natalie Westling, this new ad is a duel between the two main McQueen’s characteristics, architectural design and romanticism, the perfect combination.

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