Alexa Chung replaces Coco Rocha for Longchamp


Alexa Chung it’s the new face of Longchamp, that’s right, the most It Girl of them all replaced Coco Rocha for the spring campaign featuring and celebrating the 20th anniversary of its best-selling Le Pliage bag.

Photographed by Max Vadukul on the routes of Saint Tropez, the ad campaign will break in selected February magazines, including Taiwanese Elle and American and British Vogue.

The team counted also with the stylist Alexis Roche, and with Jean-François Julien, the responsable of a short movie due to be released during next New York Fashion Week on social media and of course as digital campaign.
Here’s the first picture that already brightened our day:


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L'ORPHEUS curated by Joao Teixeira & Marta Rodrigues An Outsider's Manifesto with Artistic points of view of Fashion, Odes to Lifestyle and poems to Design. An Online Magazine.

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