Inspired by “cards against humanity” Calvin Klein just played a powerful new deck of cards for the first Spring Summer 2016 Ad Campaign gathering all of their lines Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear.
Captured by Tyrone Lebon, the crazy star studded campaign features Justin Bieber, Kendall Jenner, Kendrick Lamar, Fetty Wap, FKA Twigs, Klara Kristin, Abbey Lee Kershaw and Saskia de Brauw, Sung Jin Park, Daniel Hivner, Jan Gatewood, Aiden Dare, Rene Ferry, Sophia Tatum, Laura Sorensen and Petra Lajuan.
“This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation. Millennials reject labels when it comes to their own identities, and they want products that are personalized and individual, which we’re achieving as Calvin Klein moves toward further establishing itself as a lifestyle-centric global brand. To do that, we have to recognize that people don’t want traditional one-sided advertising anymore. Instead, they want to participate in campaigns that capture their imagination. With this campaign, we feel we have created something that truly illustrates the future of the brand, and captures the current youth culture zeitgeist.” – said Melisa Goldie, CMO of Calvin Klein, Inc. “