Schield’s Ad Campaign “LULULULU”

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If there is one thing that we love in fashion is ad campaigns and we at L’Orpheus always try to bring you the best ones in the world. This time, we present you the ad campaign for Schield newest collection, an Italian jewellery brand, designed by Roberto Ferlito.

Called “LULULULU”, the ad campaign is a kind of a “Photofilm”, captured and creative directed by Diego Diaz Marin, hair and make-up by Nino Maiorana, the campaign perfectly captures the uggly beautiful that turns the fashion edgier and features model Arci wearing Schield’s newest jewellery collection trying to escape an hospital.

We loved the story.

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L'ORPHEUS curated by Joao Teixeira & Marta Rodrigues An Outsider's Manifesto with Artistic points of view of Fashion, Odes to Lifestyle and poems to Design. An Online Magazine.

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